Well everything has a starting point. I just wanted a way to get my music out rather than cutting the profit with a label 50/50 every time i had a download, or buy or whatever.
I've got a lot of friends who do Print work, shirts, banners, cd's and that kind thing. I've got a few guy's in masting studios who cut me big deals on stuff as well, so i'm definitely using those to my advantage!
At Rig,
Theres nothing secret about it, at the end of the day labels are businesses just like your local butchers or supermarket. A lot of money has been put unto the site though, as simple as it may be, it's just waiting to see whether it takes off or not is the main aim.