Looking In the real world this is what I see (games include all platforms)
This side generates most money-- Actual Movie = Popular Games(PC and large console games Halo, Zelda Games)>Regular Games(for portables like Meteos and Mercury includes cell phones)=Hit Miniseries>B Movies(like on Sci-Fi channel)> Standard Cartoon/Show >Bad Games (Gaming flops like barbie, there seriously is a barbie game) --This side generates least money
And yes, like someone said earlier, people are more likely to go back and play a flash game again then watch a movie. Games are just like movies but the view can interact with it.