"Super Mario 3D Land is a platform game in the Super Mario series co-developed by Nintendo EAD Tokyo and Brownie Brown for the Nintendo 3DS. The game was first released in Japan on November 3, 2011, and in North America, Europe, and Australia during the same month. It was revealed at Nintendo's Keynote Conference during the 2011 Game Developers Conference held in San Francisco. Directed by Koichi Hayashida, the game brings the use of stereoscopic 3D to the Mario gaming franchise."