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How an animated explainer video help increase conversion rates

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Aug 9, 2017 | 7:34 AM EDT
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While creating infographics, how difficult it gets to include all the elements that deem appealing to your customers? Not to forget that it has to hold a strong message that connects with them. You may be an expert in creating custom infographic design, but sometimes comprehending your target audience’s expectations can get confusing.
We have a few tricks down our sleeves to create killer infographics that’ll fit right into your plan in designing these marvels.

It all begins a story! A good visual content should always be backed with a strong story. It carries the theme of the core message you’re trying to get across. Let’s say you’re presenting a timeline of your business through an infographic & how your business has evolved over time. Now let’s admit it, a business timeline is not everybody’s cup of tea, but the good news is a compelling custom infographic design echoes with your niche audience and other B2B players.

Keep it simple: one key recipe that really works with business owners! This, in fact, is a very good tip for anything, design. Overcrowding your design with details, images, specifics can drown your message before it reaches your customers. Keeping things simple is always advisable when it comes to infographics.
By doing so, the customer only focusses on what he needs to. For example, it’s so easy to get carried away when you’re promoting a new product. Lauding the custom infographic design with too many images, text, and other details just won’t help. Your focus should be more on well-structured graphics, images, descriptions, and titles. The old saying, “less is more” really works when info graphics is concerned.

The other two areas of focus while designing infographics should be color and graphics. All it needs is stunning, smart graphics and visual tool to win over your customers. Try not to go overboard with complicated graphics and colors that end up being distracting. Instead, experiment with colors on paper and see how well one compliments with the other before you set to design the infographic.
Different colors have a different meaning, so you should consider what each different color represents. For example, traits like authority, professionalism, and seriousness are represented by black. Orange is a color of cheerfulness and should be used by businesses that want to come off as friendly and fun. Just like a bank cannot go for colors like red and orange, similarly, imagine Candy Crush using blue and black designs. You see what difference in color can make! Color selection should be done carefully so that they fit the purpose it serves in a custom infographic design.

What purpose does an infographic design serve if it’s not shareable? This is where your primary focus should lie. I mean once you’ve created a great custom design that truly explains your business and can be a success generator, then why wait to share it with the world?
What attributes should your infographic possess to become shareable? Make use of the tips below when you’re planning to create one for your business:
Make it interesting – An infographic design that’s not interesting and engaging when you look at it, then it’s not worth creating one for your or someone else’s business. Don’t
worry there are different ways to achieve this! You can provide information that strikes a chord with your target audience and what’s more, even including some kind of prize or discount for those who share your infographic can obtain.
Make it fun – Quite often, themes for info graphics can range from being a little to very serious. But that in no way means that it cannot be fun and engaging at the same time.