Holy out-of-season, Batman!

Interesting character design. It's a little too simple to stand on its own, but it would work great as a recurring character, for example as a company mascot (think Pillsbury Dough Boy). I also like the bump-map on the letters, trying to make it look like it's made of snow. Unfortunately, the letters themselves are too well-formed and the edges too distinct to really be convincing as snow-letters.

And I don't know what the hell those crayon-looking things are. Is there any description for this? Reason? Motivation? Program used? ... Anything?